If you own a traditional printing shop, you’re probably feeling the pressure being exerted on the sector by digital technology. There’s a waning demand for printed material as consumers show a marked preference for digital content.
While this shift doesn’t in any way sound the death knell on the print sector, it affects revenue negatively. One to pushback against revenue decline is to buy or purchase a laser engraver, as such a piece of equipment transforms your business from a simple print shop to a branding powerhouse.
Durable branding materials
Research has it that it takes at least seven interactions before a customer is convinced to try the products from a new brand. That means businesses have to go beyond the standard posters and business cards if they are to grow their sales.
You target clients need to incorporate a range of durable branding and promotional items into their marketing to get them noticed by their prospects. A laser engraver lets you add a host of durable branding merchandise including engraved coaster, key chains, mugs and signages to your menu offering.
Engraved promotional items not only serve to grow brand awareness but also have functional applications. Prospects tend to use them to solve everyday problems, and that forces them to keep them close. Keeping branded items close keeps the brand at the back of the target audience.
That increases the likelihood of buying the company’s range of product or calling them when they need their services. You can supply your clients with custom branding items down to personalized messages for a bigger zing.
Grow your revenue streams
There’s indeed a decline in the demand for printed materials such as posters and flyers, but that doesn’t mean your revenues have to suffer. Not when you have a way to reinvent your business to get with the times. You can make up for the declining revenue and even grow your revenue stream.
If you get a powerful model, a laser engrave does more than engrave and etch on the surface. It can cut through and engrave on just about any material known to man. From paper to wood to stone and stainless steel, you can etch on them or cut them into any design you wish.
As such, you can venture into the manufacturing sector and grow your product offering. With a laser engraver, you make a foray into the lucrative custom gift items. People are always on the lookout for unique ways to express their love and gratitude, which makes the sector evergreen.
The custom gift sector is expected to hit the $31 billion mark by 2021.
A laser engraver makes a perfect addition to anyone running a traditional print shop. It gives you a chance to reinvent your business and get with the times. Such equipment lets you shrug off the waning demand for print material and turn your shop into a one-stop branding powerhouse.
It allows you to add engraved promotional and branding arsenal to your products much to the delight of your customers. You can also expand your services into the lucrative custom gift market as well.